The Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet, Michigan, will now be supported by International Game Technology, after forming a new partnership.
Michigan Casino Forms Fresh Partnership With International Game Technology
IGT’s PlaySports Trading Advisory Services Team will be the primary source of support for sports betting in Michigan, after a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet.
The casino business will not only utilize IGT’s specialized skills in trading-related sectors, but Northern Waters will also use IGT’s platform to support its sportsbook – something that has been done since 2021.
John McGeshick, GM at Lac Vieux Desert Northern Waters Casino & Resort, has applauded the decision to merge with IGT PlaySports and believes it will only improve customer experience.
He said (Via Northern Waters):”IGT PlaySports is Northern Waters’ ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers.
“IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience.”
IGT President of Sports Betting, Joe Asher, is also excited to begin this new relationship and claims the experience from servicing 36 sportsbooks in North America will help with any issues at Northern Waters.
He said (Via IGT): “The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services.
“In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement.”
Additionally, the improvement to Northern Waters’ sportsbook and online casino infrastructure will be boosted by the casino’s plans of introducing IGT’s PeakBarTop cabinets – which will be supported by Total Gaming Software.
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