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Bettor Capital Forms Partnership With Igaming Supplier Enteractive To Fuel Growth In North America

Louis Fargher

Bettor Capital has entered a partnership with igaming supplier Enteractive in hopes of increasing growth across North America.

Bettor Capital Forms Partnership With Igaming Supplier Enteractive

The investment from Bettor Capital will allow Enteractive to expand across North America and enter various markets, focusing on key areas across the United States/Canada.

CEO at Enteractive, Mikael Hansson, was ‘thrilled’ to announce the new partnership with Bettor Capital and believes the company will bring ‘significant value’ to Enteractive.

He said (Via Enteractive): “We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market.

“We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors.”

Enteractive is an igaming solutions provider and will use Bettor Capital’s experience to leverage different markets, as the investment company has placed funds into BeyondPlay and LeoVegas.

Managing Partner at Bettor Capital, Dave VanEgmond, was also quick to praise the new collaboration and is hoping to see an increase in customer interaction.

He said (via Bettor Capital): “We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the US, mature operators are increasingly focused on player retention and reactivation alongside new customer acquisition.

“Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators, as they re-engage customers that may be considered to have churned.

“With a responsible gambling approach baked into this model, this is a clear win-win for the industry. As a result, Enteractive has established a global blue chip customer base and market leadership position that has the Company primed for continued growth, especially in large and high growth markets such as North America.”

Louis Fargher
Louis Fargher

Louis is a news and features writer, specializing in gambling and sports. Louis has contributed different forms of content for professional sports teams, whilst acquiring a degree in journalism in the UK and has years of writing experience within the gambling industry.