Home » Blog » kentucky mobile sports betting revenue reports significant drop after successful start to the year

Kentucky Mobile Sports Betting Revenue Reports Significant Drop After Successful Start To The Year


After seeing growth in revenue through both November and December last year, Kentucky reported a drop in mobile sports betting revenue in February with the year starting off slow.

Following a positive end t0 2023, Kentucky has announced a drop in sports betting revenue at the beginning of 2024 with statewide figures dropping from previous months.

The year didn’t start all bad for the Bluegrass state though, as Kentucky reported $36.4 million sports betting revenue in January which was the second highest recorded since October’s record month last year ($54m).

However February was a tough month for Kentucky sports betting, with online wagering dropping by a staggering 43% from January despite the Super Bowl being contested during the month.

Mobile sports betting figures also took a major hit after January, with revenue falling by 19.3% to under the $200m mark for a first time in 2024.

Retail sports betting was another area that saw a significant decline in February with a $1.2m drop from the previous month to a fairly disappointing $11m.

Of the eight sportsbooks currently available in Kentucky it was DraftKings that enjoyed the most success in February, just edging past FanDuel with $8.3m compared to their rivals’ $7.7m.

Kentucky also welcomed a new sportsbook to the state at the beginning of April, with Circa Sports opening to the public earlier this month.

Kentucky Sports Betting Figures For February

See below the revenue made by the top four Kentucky sports bookmakers during February.

  1. Bet365 – $13.1m
  2. ESPN Bet – $9.9m
  3. BetMGM – $9.3m
  4. Fanatics Sportsbook – $4.4m



Olly Taliku has worked with highly respected sports and gambling websites where he has produced hundreds of articles, as well as being published with Burton Albion and Chesterfield FC. At Burton Olly worked closely alongside the women's team, producing mainly matchday content including reports and interviews, while at Chesterfield he worked in a similar role but with the academy side, as well as some first team content. He also has experience as an accredited Premier League and EFL writer for Prost International where he worked during the 2021/22 season to produce matchday content as an on location reporter. Olly specialises in football as well as long form SEO content plus news, tips and betting but also produces content on basketball, baseball and American football.