After seeing growth in revenue through both November and December last year, Kentucky reported a drop in mobile sports betting revenue in February with the year starting off slow.
Following a positive end t0 2023, Kentucky has announced a drop in sports betting revenue at the beginning of 2024 with statewide figures dropping from previous months.
The year didn’t start all bad for the Bluegrass state though, as Kentucky reported $36.4 million sports betting revenue in January which was the second highest recorded since October’s record month last year ($54m).
However February was a tough month for Kentucky sports betting, with online wagering dropping by a staggering 43% from January despite the Super Bowl being contested during the month.
Mobile sports betting figures also took a major hit after January, with revenue falling by 19.3% to under the $200m mark for a first time in 2024.
Retail sports betting was another area that saw a significant decline in February with a $1.2m drop from the previous month to a fairly disappointing $11m.
Of the eight sportsbooks currently available in Kentucky it was DraftKings that enjoyed the most success in February, just edging past FanDuel with $8.3m compared to their rivals’ $7.7m.
Kentucky also welcomed a new sportsbook to the state at the beginning of April, with Circa Sports opening to the public earlier this month.
Kentucky Sports Betting Figures For February
See below the revenue made by the top four Kentucky sports bookmakers during February.
- Bet365 – $13.1m
- ESPN Bet – $9.9m
- BetMGM – $9.3m
- Fanatics Sportsbook – $4.4m
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