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Casino Arizona And Talking Stick Resort Sign Strategic Deal With Quick Custom Intelligence

Louis Fargher

Quick Custom Intelligence (QCI) has struck a deal with Casino Arizona and Talking Stick Resort for three years, partnering with the Salt River Pima-Maricopa Indian Community.

QCI Strike Deal With Casino Arizona And Talking Stick Resort

The president and CEO of Casino Arizona & Talking Stick Resort, John Dinius, has been very positive about the deal and labeled the partnership with QCI as a game changer.

He said: “We are thrilled to embark on this transformative journey with QCI. The QCI platform is a game-changer for our player development and slot departments.

“We believe the QCI platform will not only streamline our operations but also elevate the level of service and entertainment we provide to our valued guests.

“With QCI’s innovative solutions, we are confident in our ability to deliver an unparalleled gaming experience in the Phoenix market. This partnership aligns perfectly with our commitment to excellence and innovation.”

CEO of QCI, Ralph Thomas, also believes the new agreement will benefit both parties and expects standards to rise from such a deal.

He said: “At QCI, we value partnerships that are built on mutual respect, shared vision, and commitment. Our collaboration with Casino Arizona & Talking Stick Resort is the epitome of such a relationship.

“We’ve been deeply impressed by the Casino Arizona & Talking Stick Resort teams, their passion for excellence, and their unwavering dedication to enhancing guest experiences.

“I’m proud and excited about the journey ahead and confident that together, we’ll set new standards in the Phoenix market.”

QCI and California’s Pala Casino Spa & Golf Resort revealed its new Pala Purl in December 2023, which allows players to access accounts via mobile devices – awarding them with player points, hotel rooms, concert tickets and food.

During the opening month of 2024, Arizona recorded a sports betting handle of $706.3m and saw an increase of 19.5% when compared to January 2023.

This was the second-highest handle from sports wagering since 2021 and saw a 2% increase from the handle managed in December 2023.

Louis Fargher
Louis Fargher

Louis is a news and features writer, specializing in gambling and sports. Louis has contributed different forms of content for professional sports teams, whilst acquiring a degree in journalism in the UK and has years of writing experience within the gambling industry.