Home » Blog » march madness generates a 46 per cent increase in online north carolina sports bets

March Madness Generates A 46% Increase In Online North Carolina Sports Bets

Ben Horlock

The first day of March Madness generated a week-over-week increase of 46% in online sports bets placed in North Carolina, according to GeoComply. Active accounts also saw a 46% increase. 

North Carolina is quickly making its way up the ranks to become one of the top states for sports betting. The Tar Heel state could reach the very top on its current trajectory.

On March 21, the city of Charlotte saw a 51% increase in activity when UNC were playing Wagner. UNC ran out 90-62 winners at the Spectrum Center.

Two days later, North Carolina Tar Heels defeated Michigan State 85-69 to book their place in the NCAA’s Sweet 16. They will face off against 12-seed Grand Canyon or 4-seed Alabama on March 28.

Naturally, the UNC’s involvement will almost certainly generate further online sports bets. In fact, they are the current tournament favorites with sportsbook Draft Kings. They currently have the most bets on them to go all the way.

North Carolina Sports Betting

Regulated online sportsbook betting was only legalized on March 11 and residents have wasted little time in taking advantage. There are currently eight registered sportsbooks in North Carolina.

The launch just one week before March Madness got underway has seen a huge flurry of online sports bets being placed. Thousands of citizens have downloaded sports betting apps.

FanDuel, BetMGM, DraftKings, Fanatics, bet365, ESPN BET, Underdog and Tribal Casino Gaming Enterprise are the eight operators who have been licensed in NC.

The move has proven to be a major milestone in establishing legal sports betting in the state. It was in June 2023 that governor Roy Cooper signed sports betting into law.

Mobile phone and desktop users are able to place sports bets on the likes of esports, horse racing, professional, college and Olympic sports.

Ben Horlock

Ben is an experienced news and features writer who specializes in providing expert guides on all aspects of online and in-person gambling. Ben has over ten years experience writing for web-based audiences and has strong expertise in casinos, online cryptocurrency gambling platforms as well as slots and table games. Ben has been published across a number of english international news outlets, including InstantCasinos and BitcoinCasino. As well, Ben has worked in social media for four years in the sports gambling industry.