Player Budget is the name of a new piece of software released by Acres Manufacturing that will help with customer ratings and spending habits.
Acres have said Player Budget’s aim is to assist casino operators with individual player’s spend routines and flag anything alarming that might relate to problem gambling.
While this information is also expected to assist casinos with marketing opportunities and future strategies, by obtaining further knowledge on player’s spending habits and budgets.
The data could easily highlight players that have a higher profit potential for casinos, with these customers then targets more with ongoing retention offers or marketing bonuses.
Player Budget Will Also Highlight Any Problem Gamblers To Casinos
Player Budget also offers casino operators real-time data and added protection for any problem gamblers the software might highlight – allowing casinos to act accordingly.
Acres Manufacturing’s Noah Acres, said – “Casinos in the US spend over $25bn each year to market to slot players and until now have only been able to approximate player value using flawed ‘Theoretical’ ratings systems. Our Player Budget ratings system sets a new standard by identifying precisely how much each player is willing to spend, then recommending to the operator a strategic course of action to maximise the value of every player relationship.”
The Player Budget offering will also run alongside the Acres Foundation hardware that showcases performance data in real-time around casinos – including slot machines.
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