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FanDuel Buys iGaming Startup BeyondPlay For Undisclosed Fee

Andy Newton

Popular iGaming startup BeyondPlay has revealed it has been purchased by FanDuel.

The undisclosed deal will mean the BeyondPlay’s jackpot management system, plus its multiplayer software will be consolidated into the online casino offering at FanDuel.

This ‘jackpot management system’ gives the green light for casino brands to showcase mouldable and more targeted jackpot campaigns.

In addition, the ‘multiplayer software’ gives permission for players to be transparent and share any pool stakes and gaming sessions.

The BeyondPlay offering is currently paired up with many leading casino brands that include Casumo, LeoVegas and ComeOn.

Tech provider BeyondPlay also has agreed licences in the United Kingdom, Malta and Ontario.

BeyondPlay CEO Karolina Pelc said on a social media posting:

“As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company is an incredibly gratifying experience. This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale.

“This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter.”

Asaf Noifeld, who is the FanDuel Casino managing director said:

“Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that. This acquisition further strengthens FanDuel Casino’s leading customer experience, by adding BeyondPlay’s best-in-class jackpots and multiplayer technology.”

“We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.”

FanDuel Casino, who are owned by Flutter, are now the second largest US iGaming brand by market share. Their Q4 2023 share had seen growth of 26%, which was a 5% year-on-year increase.

Andy Newton

Horse racing, sports betting tipster and journalist that uses key trends and stats to find winners, plus new betting angles for readers. Andy Newton has leading industry contacts, including with some of the best horse racing stables in the UK with his long association with TrainersQuotes and FromTheStables. Has written for GeeGeez and BetBright, plus was the former sports betting editor of odds comparison site Easyodds and Juicestorm. Has also appeared on betting podcasts for MatchBook and has featured in the popular Weatherbys Cheltenham Festival Guide. Andy's ghost written for former top jockey Richard Dunwoody too and has a monthly column in the Racing Ahead horse racing magazine. Now a regular on SportsLens, giving his views, trends and tips mainly on horse racing (US & UK) and football (soccer), plus specializes in long form SEO sports betting content for news, tips and all things betting on any sport. If there's a stat to be explored and it's a sport, Andy will find a betting angle.