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Caesars Entertainment Purchases WynnBet’s Michigan’s iGaming Operations

Andy Newton

WynnBet’s Michigan’s iGaming operations arm is being bought by Caesars Entertainment, Inc

It’s rumoured the deal will also include the long-term supplement of their iGaming market access rights with the Sault Ste. Marie Tribe of Chippewa Indians.

This will mean Ceasars will gain entrance to the Sault Tribe’s iGaming platform that will give access to their existing customers to be moved seamlessly to Caesars own Michigan-based iGaming platform. As long as the new agreed extension passes the regulatory approvals.

Matt Sunderland, SVP & Chief iGaming Officer for Caesars Entertainment said:

“As we continue to grow our iGaming franchise, the assumption of WynnBET’s iGaming operations in Michigan allows us to tap into a significant market and customer base, providing a crucial step forward in growing our digital products and offering players more ways to play. We are honored to work with the Sault Ste. Marie Tribe of Chippewa Indians and look forward to growing with them in Michigan.”

Austin Lowes, Chairman of Sault Ste. Marie Tribe of Chippewa Indians went onto say:

“It was paramount that our next partner in iGaming possessed both expertise in the U.S. iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering.”

The Sault Tribe also operates and has ownership rights for Kewadin Casinos, which includes five casinos located in Michigan that are land-based.

Caesars has revealed that later in 2024, as a result of this deal, WynnBET’s iGaming operations will have a full rebrand to fall into line with one of the Caesars own brands.

Andy Newton

Horse racing, sports betting tipster and journalist that uses key trends and stats to find winners, plus new betting angles for readers. Andy Newton has leading industry contacts, including with some of the best horse racing stables in the UK with his long association with TrainersQuotes and FromTheStables. Has written for GeeGeez and BetBright, plus was the former sports betting editor of odds comparison site Easyodds and Juicestorm. Has also appeared on betting podcasts for MatchBook and has featured in the popular Weatherbys Cheltenham Festival Guide. Andy's ghost written for former top jockey Richard Dunwoody too and has a monthly column in the Racing Ahead horse racing magazine. Now a regular on SportsLens, giving his views, trends and tips mainly on horse racing (US & UK) and football (soccer), plus specializes in long form SEO sports betting content for news, tips and all things betting on any sport. If there's a stat to be explored and it's a sport, Andy will find a betting angle.