{"id":17168,"date":"2024-03-18T15:46:26","date_gmt":"2024-03-18T15:46:26","guid":{"rendered":"https:\/\/instantcasinos.com\/?p=17168"},"modified":"2024-03-19T10:47:33","modified_gmt":"2024-03-19T10:47:33","slug":"mgm-sports-betting-company-acquisition","status":"publish","type":"post","link":"https:\/\/instantcasinos.com\/blog\/2024\/03\/18\/mgm-sports-betting-company-acquisition\/","title":{"rendered":"MGM Resorts President Bill Hornbuckle Hints At Sports Betting Company Acquisition"},"content":{"rendered":"
MGM Resorts President Bill Hornbuckle has suggested his company may be looking to acquire a sports betting tech firm.<\/b><\/p>\n
As well as discussing opportunities in the UAE and Thailand, Hornbuckle suggested MGM may also consider a live dealer supplier.<\/p>\n
The company president discussed MGM’s strategy at the JP Morgan Gaming, Lodging, Restaurant & Leisure Management Access Forum.<\/p>\n
Although Hornbuckle backed the BetMGM brand, which his company owns jointly with Entain, he did acknowledge some of his team’s recent issues.<\/p>\n
Recently launched in the UK, BetMGM has suffered in the US market. Hornbuckle admits that BetMGM \u201cisn\u2019t where it should be,\u201d despite recent improvements and standardization.<\/p>\n
With the admission that competitors are offering stronger parlay products, BetMGM has recently invested heavily in improving its own offering.<\/p>\n
But despite these measures, MGM is still falling behind in several areas. One of these is sports betting technology.<\/p>\n
At present, BetMGM relies on Kambi’s betting technology. But Hornbuckle revealed that the company wishes to secure a proprietary betting technology supplier.<\/p>\n
This is something the president hopes may happen in\u00a0\u201cthe next couple of months.\u201d<\/p>\n
Furthermore, MGM could also look towards acquiring a live dealer supplier.<\/p>\n<\/div>\n<\/div>\n
Regardless of these issues, MGM Resorts believes it and BetMGM are ready for a successful partnership. With Entain’s interim CEO Stella David putting in considerable work, Hornbuckle has praised her transparent approach.<\/p>\n
Admitting that one must recognise a problem in order to solve it, Hornbuckle added that his team will be following developments at its partner company closely.<\/p>\n
There was also room for praise of BetMGM’s UK launch. Hornbuckle described it as a testament of MGM and Entain’s opportunity to successfully tackle a mature, regulated market.<\/p>\n
With a successful launch, Hornbuckle is optimistic about the opportunity to grow, and about BetMGM’s international future as a brand.<\/p>\n
On the topic of international expansion, MGM Resorts recently abandoned plans for a Dubai casino. Hornbuckle was hopeful that gambling would be legalized in the UEA, but this has not come to fruition as of yet.<\/p>\n
Despite the setback, MGM Resorts still plans to proceed with a hotel in Dubai, which will be prepared to pivot towards casino gambling should the law change in the emirate.<\/p>\n